VOD Revenue to Climb 54% by 2017

According to Digital TV Research, on-demand TV revenues from movies and TV programs (and excluding revenues from other sources such as sports and adult and also excluding SVOD packages) are expected to reach $6.0 billion in 2017, up from $3.9 billion in 2011 and $2.3 billion in 2007.

The report estimates that the United States will make up $1.8 billion to the total in 2017, or 30% of the global total. The United States made up 46% of the 2007 total. Italy is expected to be in second place by 2017, doubling its revenues from its 2007 total. China ($550 million) is expected to be third by 2017, having risen from only $30 million in 2007.

From the $3.7 billion extra on-demand revenues expected to be added between 2007 and 2017, $1.2 billion will come from the Asia Pacific region and $1.0 billion from Western Europe. The United States alone will add $750 million, followed by China ($520 million) and Italy ($327 million).
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