Cloud-Based VOD 'HITS' CMC's Express Lane

HITS now offers Comcast Media Center's Express Lane content management solution. Express Lane is designed to empower independent operators and MSOs to deliver locally produced VOD programming to their customers without the capital investment typically required f...

Content Dam Btr Migrated 2011 07 Cmc Expresslane
Cmc Expresslane 300x180HITS now offers Comcast Media Center's Express Lane content management solution. Express Lane is designed to empower independent operators and MSOs to deliver locally produced VOD programming to their customers without the capital investment typically required for headend-based solutions.

Express Lane is intended for remote systems that do not have access to a centralized headend. Local content can be delivered to these systems from cloud-based storage. With this solution, operators serving smaller, remote markets can add local content and only pay for the content they use, since Express Lane does not require a minimum content commitment.

The web-based Express Lane solution provides cloud encoding, metadata creation, quality control and storage. Express Lane also allows cable operators to authorize third-party content partners to submit content to the Express Lane bull pen, for review, approval and delivery of local TV programming to VOD-enabled households.
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