Streaming Video Up, Driving Discovery

According to a study by TVGuide, on demand and streaming video are increasingly driving discovery. Some 42% of consumers surveyed said they are watching more streaming content than last year, and 89% of respondents said that they discovered new shows on demand or online after episodes or seasons aired. Additionally, 30% of respondents who pay for video said they are watching more paid video than they did in 2011, and 68% of respondents are watching one to five hours of video per week via apps on their mobile devices.
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