Data was collected in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the United States and South Korea. In all, 22 qualitative and 13,000 quantitative interviews were conducted representing almost 400 million consumers.
The study also indicates that social media usage has impacted the way we watch TV. More than 40% of the respondents reported using social media on various devices such as smartphones and tablets while watching TV.
The survey also indicates how many hours per week on average people are spending watching TV and what percentage is on-demand content. Germans spend no less than 25 hours per week watching TV and video, but only 28% of the content is on-demand. In Spain, as much as 44% of all TV viewing is on-demand.