Western Europe OTT to double by 2023

According to Digital TV Research, western European TV revenues will reach $50 billion by 2023, up from $39 billion in 2017. OTT revenues for ...

Netflix forecast to hit 201 million subs by 2023
Netflix forecast to hit 201 million subs by 2023

According to Digital TV Research, western European TV revenues will reach $50 billion by 2023, up from $39 billion in 2017. OTT revenues for TV episodes and movies (including ad-supported VOD) are expected to more than double from $10 billion to $23 billion, pushing OTT's share of the total up from 26% to 46%. Traditional pay TV revenues are expected to fall by $2 billion over the same period.

Subscription VOD (SVOD) revenues are expected to total $12.47 billion by 2023, up by $8 billion from $4.44 billion in 2017. Netflix is expected to account for 57% of western Europe's SVOD revenues by 2023, up from 52% in 2017.

Simon Murray, principal analyst at Digital TV Research, said: "Western Europe will have 205 million TV subscriptions by 2023, up from 153 million in 2017. We forecast 99 million SVOD subscriptions by 2023, up from 50 million by end-2017. Therefore, SVOD's share of the total will grow from 33% to 48%. Nearly 15 million SVOD subs will be added in 2018 alone, with 11 million more expected in 2019."

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