Ooyala, 24i partner on OTT content delivery

Ooyala is partnering with 24i, an Internet TV app developer, to launch OoyalaREACH, an integrated and configurable OTT content preparation ...

Ooyala: Video hinges on personalization, mobility
Ooyala: Video hinges on personalization, mobility

Ooyala is partnering with 24i, an Internet TV app developer, to launch OoyalaREACH, an integrated and configurable OTT content preparation and delivery solution. Media owners can use OoyalaREACH to create, manage and deploy premium OTT experiences across multiple platforms.

Powered by 24i's SmartOTT and Backstage solution, which features templated front-end apps and middleware, OoyalaREACH plugs into the Ooyala Flex Media Platform and other Ooyala solutions, so media owners can have a connected content supply chain. With flexible configuration and branding of the front-end apps, app experiences can now be created and deployed quickly across a variety of platforms like iOS, Android, Apple TV, Roku and smart TVs. The modular solution also offers access to analytics, advertising, and eCommerce solutions.

"Time to market is key in today's high pressure media world," said Jonathan Huberman, CEO, Ooyala. "OoyalaREACH, powered by 24i, is a robust yet flexible solution that will shorten the time to market for any media owner keen to launch their content across multiple platforms."

"We want to enable media owners worldwide to delight their viewers, subscribers and fans with immersive experiences across all devices," said Martijn van Horssen, CEO and co-founder, 24i. "Teaming up with partners like Ooyala is key to our success in delivering on this goal, and we're very excited to partner with Ooyala and to power their complete templated applications OTT Solution, OoyalaREACH."

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