Western Europe to more than double OTT revenue

According to Digital TV Research, western European OTT TV episode and movie revenues will reach $23.02 billion in 2023, more than double ...

Netflix forecast to hit 201 million subs by 2023
Netflix forecast to hit 201 million subs by 2023

According to Digital TV Research, western European OTT TV episode and movie revenues will reach $23.02 billion in 2023, more than double the $9.84 billion recorded in 2017. Revenues for 18 countries are expected to climb by $2.63 billion in 2018 alone.

Simon Murray, principal analyst at Digital TV Research, said: "The UK is the largest OTT revenue earner in the region by some distance. Its $2.98 billion generated 30% of the 2017 total. The UK's $6.80 billion in 2023 will represent a similar proportion."

Subscription VOD (SVOD) became the region's largest OTT revenue source in 2016 by overtaking ad-supported VOD (AVOD). SVOD's share of the total is expected to reach 54% by 2023, up from 45% in 2017.

SVOD revenues are expected to almost triple by reaching $12.47 billion in 2023, up from $4.44 billion in 2017. The UK is expected to remain the SVOD revenue leader by some distance, generating as much as second-placed Germany and third-placed France combined by 2023.

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