Global OTT revenues to hit $129 billion in 2023

According to Digital TV Research, global online over-the-top (OTT) TV episode and movie revenues will reach $129 billion in 2023, more than ...

Netflix forecast to hit 201 million subs by 2023
Netflix forecast to hit 201 million subs by 2023

According to Digital TV Research, global online over-the-top (OTT) TV episode and movie revenues will reach $129 billion in 2023, more than double the $53 billion recorded in 2017. About $16 billion is expected to be added in 2018 alone.

From the 138 countries covered in the forecast, the top five are expected to command 69% of the global revenues by 2023. That proportion is down from 73% in 2017, indicating that the rest of the world will grow at a faster rate. OTT revenues are expected to exceed $1 billion in 17 countries by 2023, up from 10 countries in 2017.

Simon Murray, principal analyst at Digital TV Research, said: "No prizes for guessing that the U.S. will remain the dominant territory by some distance. However, its share of global revenues will fall from 43% in 2017 to 37% by 2023. We forecast that revenues in the U.S. will more than double between 2017 and 2023 - adding nearly $25 billion to reach $48 billion."

China is also expected to grow considerably over the same period - $17 billion to nearly triple its revenues to $26 billion. China's share of the world's total is expected to climb from 16% in 2017 to 20% in 2023.

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