Synacor's (NASDAQ:SYNC) Cloud ID identity management and authentication platform has been selected by ETI Software Solutions as its reference platform to support streaming media deployments for all its telecom, cable and broadband operators. The Georgia-based software developer and systems integrator develops service assurance, provisioning and monetization solutions for operators across the globe.
Synacor Cloud ID is an identity platform designed to simplify the subscriber login experience anywhere end-users access their video services.
"We help our customers reduce churn, create new paths to revenue and increase profit margins, making advanced Cloud ID a perfect fit for our Vision360 solution portfolio," said Frank Gine, CEO, ETI Software. "TV Everywhere and direct-to-consumer streaming services are critical to maintain a competitive and profitable video offering. After evaluating multiple solutions, we chose Synacor as our identity management platform so we can guarantee seamless deployments and great subscriber experiences for our customers."
ETI customers will be able to integrate Cloud ID into over-the-top (OTT) services to let subscribers securely access account management systems with unified credentials. This functionality supports viewing of authenticated video across multiple devices without having to repeatedly enter passwords. Synacor's recently announced Forever Login will enable ETI customers to register trusted devices as part of an operator's sign-in process, providing access to content from virtually anywhere.
"This is an important upgrade for ETI's customers across the country," said Dana Golden, VP, North America sales and marketing, Synacor. "OTT service adoption increases significantly when apps are easy to use, and ETI's inclusion of Synacor in its Vision360 portfolio ensures that its customers can enjoy a streamlined viewing experience at home or on the go. Our work with ETI reflects the capabilities of our Identity Management Platform, as well as our growing success in working with video operators and content providers across new verticals."
