Redbox beta-testing OTT service

Redbox has rolled out Redbox On Demand, an over-the-top (OTT) online video platform. The new service, now in public beta, is intended to ...

Redbox beta-testing OTT service
Redbox beta-testing OTT service

Redbox has rolled out Redbox On Demand, an over-the-top (OTT) online video platform. The new service, now in public beta, is intended to complement the company's new-release offering at kiosks by delivering a broader selection of movies and TV shows via transactional video on demand (VOD) and electronic sell-through (EST).

In addition to renting and purchasing at kiosks, Redbox customers now have the option to rent or purchase for streaming. Purchased content can be downloaded for offline, on-the-go watching.

"Redbox customers have asked, and today we're delivering an On Demand option that offers them the best of both the physical and digital worlds," said Galen Smith, CEO of Redbox. "Redbox provides our customers with choice - the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees."

The On Demand service is available on the Redbox website, the Redbox app for Android and iOS-enabled devices, as well as Apple TV, Chromecast, LG and Samsung smart TVs, and Roku.

Redbox On Demand offers many of the same new-release movies available at the company's kiosks, and also expands the library of movies and TV shows for rental or purchase. Pricing for new-release On Demand rentals starts at $3.99 for 48-hour VOD rentals and $9.99 for EST transactions.

Redbox installed more than 1,700 new rental kiosks in 2017, with more installations planned in 2018.

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