Harmonic Upgrade Focuses on OTT Contribution
Harmonic (NASDAQ:HLIT) has added media management and scheduling capabilities to its VOS Cloud platform to accelerate the time to ...
Harmonic (NASDAQ:HLIT) has added media management and scheduling capabilities to its VOS Cloud platform to accelerate the time to market for new broadcast and OTT services. The upgrade is intended to let broadcasters and service providers create schedules and manage assets in real time via Harmonic's VOS Cloud solution. The upgrade is based on the acquisition of software from Chyro, a provider of cloud-based traffic systems.
"A key challenge that broadcasters face today is how to prepare and distribute OTT-ready local channels to MVPDs," said Bart Spriester, senior vice president of video products at Harmonic. "Adding Chyro scheduling functionality to our award-winning VOS Cloud solution provides the broadcast community with an innovative approach to primary distribution - what we call 'Distribution 2.0.' This is a managed way for moving content, either from point A to point B or from many sources to many endpoints, over the public Internet. Using the cloud as a centralized resource, broadcasters can efficiently aggregate feeds and schedules from hundreds of stations, resolve content rights and decorate the channels with signaling information critical for OTT fulfillment."
The technology is intended to streamline the process of scheduling blackouts and the replacement of ads or programing, a hurdle that has prevented broadcasters from being competitive in the OTT environment.