China Drives Asia Pacific OTT
According to Digital TV Research, over-the-top (OTT) revenues from TV episodes and movies in the Asia Pacific region will reach $24.41 billion ...
According to Digital TV Research, over-the-top (OTT) revenues from TV episodes and movies in the Asia Pacific region will reach $24.41 billion in 2022, triple the $8.27 billion recorded in 2016. The total is expected to increase by nearly $3 billion in 2017 alone.
China is expected to command half of the OTT revenues for the 22 countries covered in the forecast by 2022, rising from just over a third of the 2016 total. China and Japan together are expected to account for two-thirds of the region's total revenues by 2022.
Advertising revenues on OTT sites and subscription VOD (SVOD) revenues are running neck-to-neck. SVOD is expected to lead in 2017 and 2018, but ad-supported VOD (AVOD) is expected to regain the lead from 2019. China is expected to supply 61% of the region's AVOD revenues by 2022 at $7.27 billion.
Asia Pacific SVOD revenues are expected to climb from $3.388 billion in 2016 to $9.090 billion in 2022. China is expected to overtake Japan to become the SVOD revenue leader in 2017.
Digital TV Research forecasts 234 million SVOD subs by 2022, up from 91 million in 2016. China is expected to have 139 million SVOD subs (59% of the region's total) in 2022. India and Japan together are expected to account for another 50 million, leaving only 44 million divided between the remaining 19 countries in the forecast.
A quarter of the region's TV households are expected to subscribe to an SVOD package by 2022, up from just over a tenth at end-2016.