Connected TV Services: $3 Billion by 2016

According to GII, the global market of services on connected TVs will reach $3.23 billion in 2016. The market is expected to represent 16.8% of the OTT video market and about 1% of the global fixed video services market. Researchers do not expect to see the market really take off until 2015.

New market research available from GII anticipates that paid services will play a leading role in the development of connected TV services. Worldwide paid services are expected to represent 59% of the market for video services on connected TV.
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