Connected TVs Still Just ... Well, TVs

Npd Connectedtvchart 200x300
Npd Connectedtvchart 200x300According to the NPD Group, the Internet-connected TV is still mostly used to watch video rather than surf the Web or perform other computing types of tasks. Among connected TV owners, nearly 60% use the device to watch over-the-top (OTT) video, and about 15% listen to OTT music. Surfing the Internet, viewing computer files, social media, games and other traditional computer-based activities all came in at 10% or less. NPD ascribes the lower numbers for some activities partly to the availability of better platforms (PC, tablet, smartphone) for those tasks, and also to an increasingly complex user experience.
More in OTT