Survey: OTT is Age-Agnostic

The majority of consumers of all ages in seven major markets around the world are choosing to watch video content over the Internet via their TV sets, PCs, smartphones and other electronic devices, according to Accenture's "Video-Over-Internet Consumer Usage Sur...

The majority of consumers of all ages in seven major markets around the world are choosing to watch video content over the Internet via their TV sets, PCs, smartphones and other electronic devices, according to Accenture's "Video-Over-Internet Consumer Usage Survey."

Among 6,500 consumers surveyed, 85 percent of participants ages 18 to 24, 82 percent of participants ages 35 to 44 and 64 percent of participants over the age of 65 are now accessing and interacting with video over desktops, laptops, Internet-connected TVs and mobile devices. The survey was conducted in Australia, Brazil, Germany, Italy, Spain, the United Kingdom and the United States.

The survey results indicate that although the TV set still dominates consumers' viewing preference (at 92 percent), the diversity of electronic devices that consumers use to view video is evenly divided. According to the survey, 75 percent of respondents use a desktop computer, 72 percent use a laptop and 63 percent use mobile devices to access content. Tablet computers, such as iPads, lag behind the pack at 21 percent, but that number is expected to climb as time goes on.
More in OTT