TiVo: Netflix Not Cannibalizing Traditional TV

July 29, 2013
According to TiVo (NASDAQ:TIVO) Research and Analytics, Netflix (NASDAQ:NFLX) is not cannibalizing the amount of linear TV viewing in TiVo households. According to the survey, there was no significant difference in the amount of traditional TV viewing between th...
According to TiVo (NASDAQ:TIVO) Research and Analytics, Netflix (NASDAQ:NFLX) is not cannibalizing the amount of linear TV viewing in TiVo households. According to the survey, there was no significant difference in the amount of traditional TV viewing between the self-reported Netflix and non-Netflix households, nor did either group differ from the overall TV viewing population.Of the survey respondents, 57% stated that they subscribe to Netflix. Some 50% also reported they subscribe to Amazon Prime and 18% to Hulu Plus, while 8% subscribe to all three OTT services.