Online Video: 48 Billion Views in July

Aug. 20, 2013
According to comScore's (NASDAQ:SCOR) Video Metrix service, 187 million Americans watched more than 48 billion online content videos in July, while the number of video ad views totaled 19.6 billion. Other findings from July 2013 include: 86.6% of the U.S. In...
According to comScore's (NASDAQ:SCOR) Video Metrix service, 187 million Americans watched more than 48 billion online content videos in July, while the number of video ad views totaled 19.6 billion. Other findings from July 2013 include:


  • 86.6% of the U.S. Internet audience viewed online video.


  • The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.


  • Video ads accounted for 28.8% of all videos viewed and 2.8% of all minutes spent viewing video online.