New features in version 5.4 include:
- A UX API to simplify the development of personalized TV apps and provide the operator with a single point of control over the viewer's experience. The API is designed to provide integrators and application developers with a streamlined path to deliver personalization with server-to-server or direct-to-client API calls. The UX API and its management tools allow operators to change the client UI behavior with changes to server-side configuration.
- A new automated "user cold start" feature that, within a few seconds of a new viewer coming on-board, offers a personalized set of collections and discovery options to a new customer signing up to a service. The ContentWise Personalized Welcome Discovery Package is designed to be ready in seconds.
- Support for automatic microgenres generation and personalization. ContentWise builds thousands of collections by automatically clustering content and then matching them to individual viewers in real time.