OTT in 60% of U.S. Broadband Homes

According to Parks Associates, more than 60% of U.S. broadband households had at least one OTT video service subscription at the end of ...

OTT Churn Rate Holds Steady at 19%
OTT Churn Rate Holds Steady at 19%
According to Parks Associates, more than 60% of U.S. broadband households had at least one OTT video service subscription at the end of 2015.

"The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options to meet all tastes, interests, and languages," wrote Brett Sappington, Parks' director of research. "Netflix, Amazon and Hulu will continue to dominate this space in the United States, but the new entrants stand to make huge gains. Consumers are experimenting with different services. The market is very fluid right now, but in 2016, we will better understand the number of subscriptions consumers will be willing to maintain long term."

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