Quickplay announced TV Lite, an over-the-top (OTT) solution designed to enable content programmers and operators to roll out branded and configurable skinny TV bundles across all networks and devices, with added support for Apple TV. The managed service features software-defined headend capabilities and media enrichment and merchandizing services to configure storefronts, and build and deploy several skinny TV OTT bundles in real time.
TV Lite is intended to provide an alternative to the traditional pay TV bundle by enabling operators and content providers to offer streaming video packages with smaller, targeted bundles of premium content, at a reduced cost to the typical entry-level subscription package. It's designed to support 20-50 HD live linear OTT channels and cloud DVR, in addition to a pared-down catalog of VOD content.
Quickplay's managed video platform provides the backend service. Quickplay handles all of the adaptive streaming and content management, including DRM solutions, user entitlements, dynamic advertising insertion, banner ad support, multi-language support, and featured content from more than 200 content providers.
