From the $9 billion in revenues expected to be added between 2014 and 2020, the UK is expected to contribute $2.15 billion, Germany $1.60 billion, France $1.19 billion and Italy $1.12 billion. The research house says the UK will remain the market leader.
SVOD (subscription video on demand) is expected to become the region's largest OTT revenue source in 2016. SVOD revenues are expected to total $6.485 billion by 2020 (47% of total OTT revenues), up from $106 million in 2010 (12% of total OTT revenues).
Simon Murray, principal analyst at Digital TV Research, wrote: "We forecast 55.66 million SVOD homes by 2020, up from 1.66 million in 2010 and an expected 15.29 million by end-2015. Germany will overtake the UK to become the largest country by SVOD homes in 2020."
By 2020, 32.2% of the region's TV households are expected to subscribe to an SVOD package, up from 9.0% by end-2014. Penetration is expected to be notably higher in the Nordic countries than the others. However, France, Germany, Italy and Spain are expected to be below 30%.