"Despite impressive penetration, growth of U.S. OTT services has slowed recently, indicating the overall market for SVOD service might be saturated," wrote Glenn Hower, Parks research analyst. "Netflix continues to dominate the OTT space, with 43% of U.S. broadband households subscribing to its service. After Hulu and Amazon, with 19% and 17% respectively, penetration of OTT services drops drastically. However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space."
According to Parks Associates, 58% of broadband households in the United States use at least one OTT video service on a monthly basis, while more than 25% of households use two or more such services.