ThinkAnalytics Thinks Big (Data)

ThinkAnalytics plans to launch its big data analytics platform at CES 2016 in Las Vegas. ThinkBigData is intended to complement the company's search and recommendations engine and give broadcasters and video service providers new insights into subscriber behavior to measure business success, as well as for influencing programming, marketing, content buying decisions and pricing.

The company says using ThinkBigData and its content discovery platform can help operators turn their data about viewing behavior and content metadata into useful information aligned to business KPIs.

ThinkBigData analyzes data from multiple sources, including the ThinkAnalytics Recommendations Engine, to measure KPIs and generate actionable data. Business decisions can then be made about content upsell, customer satisfaction, content acquisition and scheduling, and how to market services to different audiences.

The product is designed to measure factors including recommendation accessibility, the quality of recommendations, search quality, content discovery, and viewer engagement. It will be available as a SaaS hosted in the cloud (ThinkCloud), or on premises.