In the first phase of the relationship, Panasonic will use Rovi metadata to manage its entertainment inventory and provide programming information for live TV channels.
"With eight channels of programming, including live news and sports, eXTV has quickly become one of our most popular passenger services," said David Bruner, vice president, global communications services for Panasonic Avionics. "Working with Rovi, we expect to not only create an enhanced experience for passengers, but also further automate our supply chain to quickly and accurately deploy the most current programming information for our eXTV service."
Covering more than 70 countries, Rovi metadata is intended to provide the foundation for search and navigation across the entire entertainment ecosystem. It incorporates information on more than half a million movies, more than 6 million TV programs and a million celebrities, along with content-related imagery.