Canadian op claims 22% increase in video subs

Cooperative de Cablodistribution de L'Arriere Pays (CCAP) of Quebec City, a triple-play cable operator with 15,000 video subscribers, says it has ...

Canadian op claims 22% increase in video subs
Canadian op claims 22% increase in video subs

Coopérative de Câblodistribution de L'Arrière Pays (CCAP) of Quebec City, a triple-play cable operator with 15,000 video subscribers, says it has experienced a 22% growth in digital video subscribers over the past five years. CCAP attributes much of its positive results to the launch of Adara Technologies' Switched IP Video (SIPV) solution in 2012.

CCAP also deployed Adara's video User Interface/Customer Experience platform at the end of 2017. The platform leverages 4K RF+IP hybrid boxes as well as existing set-tops to deliver whole-home DVR, content search and discovery including customizable subscriber video mosaics, operator-definable TV-Mix mosaics, operator-branded look and feel, a weather app, remote control short-cuts and other several navigation enhancements.

The Adara SIPV solution is designed to free up bandwidth for expansion of DOCSIS Internet services as well as new video services such as 4K/UltraHD. The solution switches multicast programs into network service groups only when they are requested, rather than broadcasting all channels to all set-top boxes all the time. SIPV is designed to free up to 80% or more of an operator's video bandwidth in as little as 90 days.

"The revolutionary and compelling customer services and capabilities have enabled us to win against satellite and growing IPTV competition," said Stéphane Arseneau, CCAP's General Manager. "It has provided us with a winning combination of significant bandwidth expansion, new and innovative local channels and highly popular content delivery features and UI. And, not only does it allow us to quickly surpass the competition's HD channel offering, it also has prepared us for an imminent launch of 4K/UltraHD content plus further DOCSIS expansion to insure continued high customer satisfaction and subscriber growth."

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