'Co-opetition': DISH eyes ISP market
DISH Network (NASDAQ:DISH) has introduced the DISH Alliance Group, a business unit dedicated to supporting Internet service providers ...
DISH Network (NASDAQ:DISH) has introduced the DISH Alliance Group, a business unit dedicated to supporting Internet service providers (ISPs) interested in marketing their broadband services through DISH's call centers. Additionally, the group is intended to provide ISPs access to DISH's residential and commercial video offerings, including the company's satellite TV and live streaming and over-the-air solutions, Sling TV and AirTV.
"DISH provides ISPs with an economical path to delivering video and other value-add services to their customers," said Perry Crider, manager of DISH Alliance Group. "By working with the DISH Alliance Group, our partners can focus on selling broadband Internet with help from DISH's marketing and sales channels, and rely on our video expertise to bring an outstanding TV experience to customers."
In addition to connecting partners with video services, the DISH Alliance Group also offers:
- Marketing: DISH Alliance Group creates co-marketing opportunities for partners, giving ISPs the ability to further monetize their broadband-only customer base and meet customer demand for video programming and technology.
- Sales: Through its call centers, DISH markets broadband services from DISH Alliance Group partners to video customers looking for Internet options in their area.
- In-Home Services: DISH operates a national installation workforce, which can reach virtually any home or business in the United States.
- DISH Business: ISP partners can market DISH video services to commercial enterprises, including bars, restaurants, offices, hotels, hospitals, apartments and condos.