Ericsson rebrands video group as MediaKind

July 10, 2018
Ericsson (NASDAQ:ERIC) has rebranded its Media Solutions business as MediaKind, effective July 10. MediaKind combines Ericsson acquisitions ...

Ericsson (NASDAQ:ERIC) has rebranded its Media Solutions business as MediaKind, effective July 10.

MediaKind combines Ericsson acquisitions Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom and TANDBERG Television. It currently serves more than 900 cable, satellite, telecom service providers and broadcasters around the world. MediaKind's video delivery solutions include video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalization solutions, cloud DVR, and TV and video delivery platforms.

Angel Ruiz, CEO, MediaKind, said: "We understand the power of media and how it is evolving. It runs in our DNA, and it's our passion. With our pioneering heritage and strong foundations fueled by deep innovation, we have a single goal in mind: to enable our customers to create and deliver immersive media experiences. We are uniquely positioned to help shape and lead the future of global media technology. Our award-winning technologies, established industry heritage and forward-thinking experts equip organizations with the end-to-end technology solutions needed to embrace media of all kinds."

In January, it was announced that One Equity Partners is set to become the majority owner of Ericsson Media Solutions. The MediaKind brand will be carried forward when the transaction between One Equity Partners and Ericsson is completed.

MediaKind's management team consists of:

  • Angel Ruiz, Chief Executive Officer
  • Gowton Achaibar, COO & Head of R&D
  • Heather Andrade-Neumann, Chief People Officer
  • Arun Bhikshesvaran, Chief Marketing Officer
  • Misty Kawecki, Chief Financial Officer
  • Mark Russell, Chief Technology & Strategy Officer
  • Sven Bolthausen, SVP Commercial Management & Sales Support
  • Alex Borland, SVP EMEA Sales
  • Clayton Cruz, SVP Latin American Sales
  • Steve Payne, SVP North America Sales
  • Ken Yap, SVP North East Asia Sales

Bhikshesvaran said: "Media has the power to inspire, influence and be truly immersive - the very embodiment of our exciting new MediaKind brand. Media unites us all, and MediaKind is uniquely positioned to drive the human entertainment experience forward for everyone, everywhere. We have the right technologies, an outstanding team and deep media know-how - a combination that will enable us to provide the leadership our customers need during a period of great transformation to a new multiscreen, on-demand and immersive world of entertainment."