Cisco video unit resurfaces as Synamedia

Synamedia is open for business following the completion of Permira funds' acquisition of Cisco's Service Provider Video Software Solutions ...

Cisco video unit resurfaces as Synamedia
Cisco video unit resurfaces as Synamedia

Synamedia is open for business following the completion of Permira funds' acquisition of Cisco's Service Provider Video Software Solutions (SPVSS) group.

Synamedia's technologies, protected by a global portfolio of 590 patents, encompass Infinite Video Platform, cloud digital video recording, video processing, video security and client software.

"While we are in a golden age of TV, our customers face challenges including the rising cost of content, soaring piracy levels, and the impact of large OTT challengers on the market. As an independent entity focused on this sector, we will help our customers optimize their current infrastructure and capitalize on OTT and IP distribution to expand consumer choice and convenience, secure their income and generate new revenue streams," said Yves Padrines, CEO of Synamedia.

The company has also appointed industry veteran Dave Longaker as senior vice president and general manager, Americas. Longaker is responsible for sales, marketing, partners, and delivery in the Americas, and with leading the company's growth and expanding customer relationships throughout the region.

He was previously chief revenue officer for Rovi/TiVo. Prior to that, he worked for Alcatel-Lucent and Nortel.

Padrines said, "Dave's strong industry experience, his years of success in building close, long-term customer relationships, and his striking track record in leading businesses through high-growth periods make him the ideal candidate to lead Synamedia's Americas business."

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