Online Video: 40 Billion Views in January

comScore released data from its Video Metrix service indicating that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. Google Sites (mainly driven by YouTube) generated the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million.

Other findings include:



  • The average viewer watched 22.6 hours of online video content.


  • Some 84.4% of the U.S. Internet audience viewed online video.


  • The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes.


  • Video ads accounted for 12.2% of all videos viewed and 0.9% of all minutes spent viewing video online.


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