BrightLine Aims to Salvage Canoe's ITV

BrightLine, a player in the strategic application of interactive TV advertising, says it's primed to shepherd ITV into its next, more immersive phase following the announcement that Canoe Ventures will be shutting down its ITV advertising platform.

"BrightLine has created and implemented more than 300 fully immersive interactive experiences to date, and has more than tripled in size between 2010 and 2011," said Jacqueline Corbelli, BrightLine's founder, chairman and CEO, in a statement. "While Canoe has helped bring iTV into the industry lexicon, they could never fully take advantage of the medium. Major advertisers like Kellogg's, Unilever and Johnson & Johnson, with our help, have been leading this charge and will continue to reach new levels of ROI and effectiveness by exploiting the power of interactivity in TV advertising."
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