FourthWall Media announced a technology license agreement with Microsoft (NASDAQ:MSFT) Advertising whereby FourthWall will license a set-top box data collection and report processing system from Microsoft Advertising. FourthWall will assume daily operations of Microsoft Advertising's set-top box collection and analytics framework as part of the FourthWall AdAim Network. In return, Microsoft Advertising will continue to have access to an anonymous and aggregated source of set-top data for purposes of advertising targeting services.
FourthWall Inks Microsoft Set-Top Data Deal
May 23rd, 2012