3D: Sales Grow, Engagement Doesn't

Sales of 3DTVs are on the rise in the United States as first quarter volumes grew nearly 74% in units and 64% in revenue over last year, according to NPD Group's Retail Tracking Service. 3DTVs accounted for 11% of all flat-panel TV sales in Q1, nearly double that of last year, and 22% of all 40+ inch sets sold were 3D.

While sales continue to grow, the majority of consumers still feel 3D is not a crucial TV feature. According to The NPD Group's most recent 3D 360 Monitor survey (March 2012), just 14% of consumers interested in, or expecting to purchase, a flat-panel TV in the next 6 months, say 3D is a "must have" feature while 68% say it's a "nice feature to have they may use in the future."
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