According to comScore
, 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record. Google
Sites generated the highest number at 15.7 billion, followed by Hulu
with 1 billion and Yahoo!
with 815 million. The average viewer watched 21.7 hours of online video content, with Google Sites (7.1 hours) and Hulu (4.6 hours) posting the highest average engagement among the top 10 properties.
Other findings include:
- 83.5% of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 18.5% of all videos viewed and 1.5% of all minutes spent viewing video online.