87% Subscribe to Multi-Channel Video

Research from Leichtman Research Group indicates that 87% of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe to a multi-channel video service is similar to the past two years, and up from 80% in 2004.

The mean annual household income of multi-channel video subscribers is 53% higher than the household income of non-subscribers. Nationwide, 6% with annual household incomes over $75,000 do not subscribe to a multi-channel video service, compared to 12% with incomes of $30,000-$75,000 and 27% with incomes under $30,000.

Other related findings include:



  • 42% of individuals surveyed agree that changes in the economy have negatively impacted their household in the past year - down from 50% last year, 47% in 2010, and 44% in 2009.


  • 39% of those negatively impacted by the economy agree that they reduced spending on TV, Internet, and phone in the past year, compared to 18% of those less impacted by the economy.


  • 32% of those negatively impacted by the economy agree that they will likely reduce spending in the next six months, compared to 12% of those less impacted by the economy.


  • 16% of those negatively impacted by the economy are likely to switch video providers in the next six months, compared to 8% of those less impacted by the economy.


  • Mean reported monthly spending on multi-channel video service is $78.63, an increase of 7% from last year.


  • Multi-channel video subscribers with annual household incomes over $75,000 report spending 14% more per month than those with incomes under $30,000. When non-subscribers are included, mean spending per household of all with incomes >$75,000 is 49% higher than those with incomes <$30,000.


More in Video