Online Video: 33 Billion Views in June

According to comScore's (NASDAQ:SCOR) Video Metrix service, more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed. Other findings from June 2012 include:



  • 84.8% of the U.S. Internet audience viewed online video.


  • The duration of the average online content video was 6.8 minutes, while the average online video ad was 0.4 minutes.


  • Video ads accounted for 25% of all videos viewed and 2% of all minutes spent viewing video online.


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