ConnecTV Launches Nationwide Social TV

ConnecTV has announced a coast-to-coast rollout of a social media platform for TV with backing by several U.S. broadcast companies. The platform is designed to synchronize social engagement, complementary content and program promotions with TV programming from any source, in any market across national cable networks, regional sports networks and local stations affiliated with ABC, NBC, CBS, FOX, CW and MyNetworkTV.

ConnecTV partners include a consortium of nine U.S. TV broadcast groups known as Pearl. The companies include: Belo, Cox Media Group, E.W. Scripps, Gannett Broadcasting, Hearst Television, Media General,Meredith, Post-Newsweek Stations and Raycom Media. Together, Pearl broadcast partners represent more than 200 local ABC, NBC, CBS, FOX, CW and MyNetworkTV affiliate stations in 45 of the top 50 markets reaching 76 million households.
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