Global TV Shipments Down Again

According to NPD DisplaySearch, global TV shipments declined for the second straight quarter, falling 8% year-over-year in Q2'12. The decline in TV shipments started in Q4'11 and has continued in 2012, reflecting worsening economic conditions worldwide and slower price erosion, which both affect consumer demand.

Japan has been the hardest hit, with Q2'12 shipments plunging 77% Y/Y to less than 1.4 million. In developed markets, TV shipments were down 23% Y/Y, while emerging market growth slowed to 3% from double-digit growth at the end of 2011. China rebounded from a Q1'12 decrease, growing 6% in the second quarter. Eastern Europe continued double-digit demand growth, but all the other emerging markets saw shipment levels fall from a year earlier.
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