DVRs in Half of U.S. Pay TV Homes

According to Leichtman Research Group, 52% of households in the United States that subscribe to a multi-channel video service have a DVR, compared to 4% of TV households that do not subscribe to a multi-channel video service. In addition, 43% of all households with a DVR now have DVR on more than one TV set. About 20% of all TV households now have DVR on more than one TV set, an increase from 6% five years ago.

The survey also found an increase in Netflix subscribers having a premium service (51% of Netflix subscribers who subscribe to a multi-channel video service this year vs. 43% last year, and 40% in 2010), and a decrease in those who would consider dropping a premium service because of Netflix (20% this year vs. 36% last year, and 32% in 2010).

Other related findings include:

  • 71% of telco video subscribers, 63% of DBS subscribers, and 42% of cable subscribers have a DVR.

  • 81% with DVR on more than one TV set rate the service 8-10 (on a 1-10 scale with 10 being excellent), compared to 73% with DVR on one TV set.

  • 70% of all digital cable subscribers have used VOD, compared to 58% in 2007 and 25% in 2004.

  • 59% of digital cable subscribers and 64% of telco video subscribers used on-demand in the past month.

  • 68% of VOD users who also have a DVR agree (8-10) that their TV service is better because they have both VOD and DVR.

  • 26% of Netflix subscribers use Watch Instantly daily, and 59% use it weekly.

  • 79% of Netflix Watch Instantly users use it to watch movies and TV shows on a TV set.

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