Smart TVs Overshadow 3D Sets

TDG research suggests that among likely HDTV buyers, 78% are likely to buy a smart TV, compared to 50% who are likely to buy a 3DTV. Since 2009, TDG's research has indicated a preference among new TV buyers for Internet connectivity over 3D, and TDG expects the trend to continue for the next several years.

Michael Greeson, TDG founding partner and director of research, said in a statement: "When consumers think about their next purchase, HD is not the question: it's a matter of whether the new set should feature Internet connectivity or 3D, or both. As it stands today, Internet connectivity remains significantly more important than 3D."
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