HDTV in 69% of U.S. Households

New consumer research from Leichtman Research Group indicates that 69% of households in the United States have at least one HDTV set, up from 17% in 2006. Over the past five years, 52% of U.S. households adopted HDTV.

In addition, 48% of HDTV households have more than one HDTV. Overall, about one-third of all U.S. households now have multiple HDTV sets, up from about one-sixth of all households two years ago and 4% five years ago. About 45% of TV sets in HD households, and close to 60% of all TV sets in the United States, are not HD.

Other findings include:

  • 85% of households with annual incomes over $75,000 have an HDTV, compared to 67% with annual household incomes of $30,000-$75,000 and 48% with annual household incomes under $30,000.

  • Among those getting HD programming from a cable, satellite, or telco TV provider, the perceived mean number of channels of HD programming is 75, up from 53 two years ago and 28 five years ago.

  • Less than 3% of all U.S. households currently have an HDTV set that is 3D-capable, and 45% of this group do not watch any content in 3D.

  • Nearly 80% of adults in the United States have heard of 3DTV. Of those who have heard of 3DTV, 5% are very interested in getting a 3DTV.

  • 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 months.

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