U.S. Pay TV Sheds 325,000 Subs in Q2

According to Leichtman Research Group, the 13 largest multi-channel video providers in the United States - representing about 94% of the market - lost about 325,000 net additional video subscribers in Q2 2012. Quarterly net multi-channel video losses in Q2 2012 were only about 1,500 more than in Q2 2011.

The top multi-channel video providers account for nearly 94.7 million subscribers. The top nine cable companies have about 52.1 million video subscribers, satellite TV companies have nearly 34 million subscribers, and top telephone companies have 8.6 million subscribers.

Other findings include:



  • The top nine cable companies lost about 540,000 video subscribers in Q2 2012, compared to a loss of about 600,000 subscribers in Q2 2011.


  • The top telephone providers added 275,000 video subscribers in Q2 2012, compared to 386,000 net additions in Q2 2011.


  • Satellite TV providers lost 62,000 subscribers in Q2 2012, compared to a loss of 109,000 in Q2 2011. DirecTV lost 52,000 subscribers in Q2 2012, which was the company's first quarterly subscriber loss ever.


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