thePlatform Unveils Video Commerce System

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Theplatform Ecommercegui 300x180thePlatform has unveiled a video commerce system built for transactional video business models. The mpx's video commerce system is designed as an e-commerce engine for digital video storefronts across computers, tablets and mobile phones. It includes an automated workflow, applying pricing templates to videos as they are ingested and published.

It's designed to support both ad-supported and subscription-based video. Beyond basic pay-per-view or download-to-own, it can configure season passes for TV shows, movie bundles for sequels and trilogies, or create promotions based on actors, directors, and specific content categories.
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