Social Media + TV on the Upswing

According to Ericsson (NASDAQ:ERIC) ConsumerLab's annual study, 62% of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. Some 67% use tablets, smartphones or laptops for TV viewing, and 60% use on-demand services on a weekly basis.By gender, 66% of women engage in this behavior, compared to 58% of men. Some 25% of consumers use social media to discuss what they are watching while they are watching it.Although viewing behaviors and demands are changing, only 7% of consumers surveyed said they plan to reduce their TV subscriptions in the future. Consumers surveyed said they would be willing to pay more for an enhanced viewing experience: 41% of consumers said they are willing to pay for TV and video content in HD.