Online Video: 38 Billion Views in February

According to the comScore Video Metrix service, 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.

Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! Sites with 60.9 million, VEVO with 52 million, Facebook with 43.6 million and Viacom Digital with 43.2 million. Other findings include:

  • 83.8% of the U.S. Internet audience viewed online video.

  • The duration of the average online content video was 6.2 minutes, while the average online video ad was 0.4 minutes.

  • Video ads accounted for 16.6% of all videos viewed and 1.3% of all minutes spent viewing video online.

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