DTV Ad Market at $163 Billion in 2012

According to MarketResearch, global TV advertising expenditure will reach $214 billion in 2017, up 39% -- or nearly $60 billion -- from 2011. The research house expects television to increase its share of total advertising expenditure, reaching 44.1% in 2017 -- up from 41.6% in 2011.

Global TV advertising grew by 3.5% in 2011 to $154 billion. Economic booms in Latin America and Asia Pacific led to significant growth. The global TV advertising scenario is expected to be more positive in 2012, by increasing 5.4% to $163 billion.
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