Cable First: Internet Subs Outnumber Video Subs

Aug. 15, 2014
According to the Leichtman Research Group, cable high-speed Internet subscribers now outnumber cable TV subscribers for the first time ...
According to the Leichtman Research Group, cable high-speed Internet subscribers now outnumber cable TV subscribers for the first time.

The research house says the 17 largest cable and telephone providers in the United States - representing about 93% of the market - acquired nearly 385,000 net additional high-speed Internet subscribers in the second quarter of 2014. The top broadband providers now account for more than 85.9 million subscribers, with top cable companies having nearly 50.7 million broadband subscribers and top telcos having more than 35.2 million.

Other findings include:

  • For the top cable providers (not including overbuilder WOW), the number of broadband subscribers exceeded the number of cable TV subscribers for the first time ever, with about 49,915,000 broadband subscribers at the end of 2Q 2014, compared to about 49,910,000 cable TV subscribers.
  • Overall, broadband additions in 2Q 2014 amounted to 130% of those in 2Q 2013.
  • The top cable companies accounted for 99% of the net broadband additions for the quarter vs. the top telcos.
  • The top cable companies added about 380,000 subscribers, representing 128% of the net additions for the top cable companies in 2Q 2013.
  • The top telcos added about 2,000 broadband subscribers in 2Q 2014, compared to a loss of about 2,000 in 2Q 2013.
  • AT&T and Verizon added 627,000 subscribers via U-verse and FiOS in 2Q 2014, while having a net loss of 636,000 DSL subscribers.
  • The top cable broadband providers have a 59% share of the market vs. the top telcos.