Among the group getting broadband but not multi-channel video, 5% don't subscribe to a multi-channel video service because they can watch all that they want on the Internet or in other ways, and 2% specifically mention Netflix as a reason for not subscribing. In contrast, 28% cite cost, 26% say that they don't watch much TV, and 18% say that they have no need for a service.
Within the group getting Internet but not multi-channel video, 19% watch online video daily and 55% weekly, compared to 17% daily and 48% weekly among those with broadband and a multi-channel video service. Some 41% with broadband and no multi-channel service rate the ability to watch video online as very important in their decision to get broadband, compared to 37% of those with broadband and a multi-channel video service.
The findings are based on a telephone survey of 1,500 households from throughout the United States.