CableLabs Releases ITV Ad Source Code

CableLabs has made the source code and development tools for a new advanced advertising toolset available under a free community license. Vendors and developers are invited to use the tools and to contribute to a technical community that supports new possibiliti...

CableLabs has made the source code and development tools for a new advanced advertising toolset available under a free community license. Vendors and developers are invited to use the tools and to contribute to a technical community that supports new possibilities in interactive TV advertising.

The Document Profile Architecture (DPA) Toolset is designed to encourage collaboration and development of advertising implementations tied to the SCTE-130 specification set. The SCTE-130 specification set prescribes techniques and approaches for the delivery of interactive advertising messages within cable-delivered VOD and other media environments.

The publicly accessible resources for the DPA Toolset are available at http://dpatools.cablelabs.com/.
More in Video