Global TV Ad Spend to Hit $214 Billion in 2017

According to Digital TV Research, global TV advertising expenditure will reach $214 billion in 2017, up 39% -- or nearly $60 billion -- from 2011. Television is expected to increase its share of total advertising expenditure, reaching 44.1% in 2017, up from 41.6...

According to Digital TV Research, global TV advertising expenditure will reach $214 billion in 2017, up 39% -- or nearly $60 billion -- from 2011. Television is expected to increase its share of total advertising expenditure, reaching 44.1% in 2017, up from 41.6% in 2011. Global TV advertising grew by 3.5% in 2011 to $154 billion, and is expected to increase 5.4% to $163 billion in 2012.
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