BCM Wins ITV Timing Patent

BCM has been awarded U.S. Patent No. 8,051,455, titled "Systems and Methods for Providing a Token Registry Encoder." BCM's method is intended to remove reliance on clock synchronization, measuring exact second-by-second responses to interactive events. It's spec...

BCM has been awarded U.S. Patent No. 8,051,455, titled "Systems and Methods for Providing a Token Registry Encoder." BCM's method is intended to remove reliance on clock synchronization, measuring exact second-by-second responses to interactive events. It's specifically designed to enable advertisers and programmers to receive accurate and granular timing data from interactive TV campaigns, as well as pinpoint exact moments within an interactive event when viewer interaction occurred.
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